
EXPO – ONE YEAR TO GO
The first official event of Expo Milano 2015 with the theme of Feeding the Planet, Energy for Life. A large public ceremony, broadcast live by Rai, starts the countdown. Public authorities and guests describe opportunities and objectives. The people of Milan are involved in a “food raising” campaign: 10 weighing scales are installed, and people are invited to weigh themselves. The same weight accumulated during the evening is donated in food products to the Food Bank.
Client: Expo 2015
Event Typology: B2C
Target: General public
Participants: 700
