EXPO – ONE YEAR TO GO

The first official event of Expo Milano 2015 with the theme of Feeding the Planet, Energy for Life. A large public ceremony, broadcast live by Rai, starts the countdown. Public authorities and guests describe opportunities and objectives. The people of Milan are involved in a “food raising” campaign: 10 weighing scales are installed, and people are invited to weigh themselves. The same weight accumulated during the evening is donated in food products to the Food Bank.

Client: Expo 2015

Event Typology: B2C

Target: General public

Participants: 700