The first edition of AGRIcoltura100 was an initiative by Reale Mutua Assicurazioni and Confagricoltura, organized for the presentation of the sustainability project addressed to agricultural businesses for the recovery of the country”. It featured a direct streaming and a virtual experience on demand.
AGRIcoltura100 was not just an event but a real digital initiative, a virtual experience that aimed at offering guests the opportunity to deepen the studies carried out, the benchmark, the quality of the winners and of the participating companies. The standard registration website was transformed into a sophisticated and responsive web application, a quick tool to manage participation confirmations and data collection. The app immersed guests in a virtual environment where they could gain knowledge about the issues dealt and enjoy the live streaming of the main event in a completely innovative way. It represented a communication and engagement tool to convey the image of the company and to create at the same time user-friendly fruition dynamics.
Client: Reale Mutua Assicurazioni
Event Typology: B2B