Adverteam – Assolombarda 2020 Annual Meeting

Adverteam handled the design, production and coordinated image of the 2020 Assolombarda Annual Meeting, which was held in Milan at Linate airport, and in live streaming, in front of Alessandro Spada, President of Assolombarda, and 1000 guests, including the Mayor of Milan, Giuseppe Sala, the President of Lombardy Region, Attilio Fontana, the President of Confindustria, Carlo Bonomi, and, live from Brussels, the European Commissioner for Economy Paolo Gentiloni.

On the occasion of the meeting, a TV mini-series – conceived and produced by Adverteam together with the Assolombarda Communication Department – was launched. “Here every business is possible” features four episodes written and interpreted by English historian John Dickie, telling about Assolombarda territories and the businesses that constitute its backbone. The mini-series will be distributed in Italy and abroad to tell the extraordinary reality of Assolombarda, its territories and its companies.

Watch John Dickie’s documentary video trailer.

Client: Assolombarda

Event Typology: B2B

Target: Associated companies, institutions, media

Participants: 1000