Adverteam – 2021 Assolombarda General Assembly

The 2021 General Assembly of Assolombarda was held on Thursday 1 July in MilanoSesto at the former Falck Steelworks in Sesto San Giovanni.

The venue boasts a strong symbolic value as the area housed in the past the production plants of the Falck Steelworks, which played a main role in the country’s industrial history. In this place of great and evocative industrial archeology, MilanoSesto will be built, the most important urban regeneration project in Italy and one of the most important in Europe.

Nothing was left to chance, even the date of 1 July had a reason: it represents the beginning of the season of major events open to the public and the restart of some of the sectors most affected by the pandemic such as events, music shows, hospitality, now all looking forward with a new spirit.

The Assembly was held in compliance with the anti-Covid19 regulations indicated by the Competent Authorities and saw the live participation of over a thousand entrepreneurs.

Adverteam, Next Group’s integrated communication agency, was in charge of the production, set-up, graphic event identity and event direction.

Client: Assolombarda

Event Typology: B2B

Target: Associated companies, press

Participants: 1000