BEST EVENT AWARDS 2018: A CASCADE OF AWARDS CROWNS NEXT GROUP AS THE BEST ITALIAN AGENCY. 4 PROJECTS AWARDED IN 8 DIFFERENT CATEGORIES
The agency obtained ten first prizes, including the most coveted one. The launch event of the Ferrari Portofino – “Open up to a new breed” – has indeed soared over every other project in the competition by winning the Grand Prix 2018, in addition to the first prizes received in the product launch and unexpected use of a space categories, and in the B2C event macro-category.
Thanks to the several awards won by three other projects – the Viking Orion Baptism for Viking Cruises (first prize in the live entertainment category, second prize in the celebration/recurrence category), the “Wild Winners” Dealer Convention 2017 for Vodafone (first prize in the incentive category) and the Generali Grand Prix event realized for Generali Italia (first prize in the team building category) – Next Group was crowned as Best Event Agency, and its creative directors Mauro Martelli, Piero Durat and Federico Ronco as “Creative directors of the year”. Finally, the agency got a special jury mention for the Best Creative Presentation.