As well as presenting the new initiatives and strategies, the convention celebrates the 100th anniversary of the unmistakeable Contour bottle. Its shape moulds the set: in a 2,500 sqm empty space a bottle-shaped stage is created. Through an original direction and an overhead projection system, the stage is transformed into a communications element in itself. At the end of the plenary session, a grand party turns the participants into the stars of the evening.
Client: Coca-Cola HBC Italia
Event Typology: B2B
Target: Commercial sales agents, employees and guests