COCA-COLA HBC ITALIA SALES CONVENTION 2015

As well as presenting the new initiatives and strategies, the convention celebrates the 100th anniversary of the unmistakeable Contour bottle. Its shape moulds the set: in a 2,500 sqm empty space a bottle-shaped stage is created. Through an original direction and an overhead projection system, the stage is transformed into a communications element in itself. At the end of the plenary session, a grand party turns the participants into the stars of the evening.

Client: Coca-Cola HBC Italia

Event Typology: B2B

Target: Commercial sales agents, employees and guests

Participants: 1,350