The presentation of the new concept in branch banking, held at Milan’s piazza Cordusio branch, is a live depiction of the transformation of the bank concept being carried out by Intesa Sanpaolo. The 3-day event implements the new concept, where its branches are able to transform themselves into event venues. Press conference, round tables, workshops, and finally a “Night at the museum” dedicated to Italy’s artistic and cultural heritage, with the chance to enjoy a preview of The Kiss by Hayez (1861).
Client: Intesa Sanpaolo
Event Typology: B2C
Target: Media and general public