Three events in one, three different audiences and targets: Dealers, Customers and Press.
Total: 65,000 participants in 2 hours with simultaneous translation in 10 languages.
Two speakers: the Marketing Director Europe Middle East, and the Vice President & MD Europe Middle East & Global.
Brand Lead + Worldwide Contributions: 4 Marketing Directors from other Regions.
Virtual Set: Led Corner & Camera Tracking (3 tracked cameras with 180 ceiling tags) + 6 backdrops.
3D animations created with Unity Augmented Reality software: 14 animations and Real Time Polls, Q&A with live chat box.
Client: Massey Ferguson - AGCO Group
Event Typology: B2B
Target: International dealers, customers and press