A secret and undoubtedly exceptional location welcomes the convention: the Altec, the Italian research and operational support centre for the International Space Station. The venue for the plenary session is the Mars Room, a perfect reconstruction of the planet used for simulations and astronaut training. This austere but hyper-technological and highly symbolic setting hosts a series of speeches. A gala dinner at the Turin Automobile Museum follows the meeting.
Client: Nestlè Italiana
Event Typology: B2B
Target: Commercial sales agents and management