NESTLÈ ITALIANA “FEED YOUR MIND!” – SWISS PAVILLION EXPO 2015

An interactive, educational and emotional exhibition in the Swiss pavilion at Expo Milan 2015 revealing the secrets of nutrition, plunging visitors into the world of food and its intimate relationship with humankind, the mind and the emotions. Laid out in 4 thematic areas, the exhibition offers visitors the opportunity to find answers to many questions about our everyday food experience through touchpads, eye-tracking systems, interactive surfaces, augmented reality.

Client: Nestlè Italiana

Event Typology: B2C

Target: General public

Participants: 300,000