Next Group inaugurates 2022 with a strategic agreement with US-based company Tenerity, the global leader in driving profitable loyalty, for the distribution of its product Connect, leveraging Interact – the proprietary platform of Tenerity.

The agreement also provides for resources from Tenerity’s Italy team to be added to Next Group’s staff as a result of a branch transfer agreement and will also grant Next Group’s companies access to multinational business opportunities, driven by Tenerity, as a further accelerator for the growth of Next and Tenerity.

With this partnership, Next Solutions, the Group’s martech company specialized in engagement and relationship marketing – led by Lorenzo Ronchi – will significantly strengthen its positioning,  consultancy, and technological outreach in the Italian market.

“The agreement with a major international player such as Tenerity fits perfectly with the vision and strategy  our Group is pursuing to grow further in Italy and, at the same time, to start playing a role at an international level,” says Marco Jannarelli, president at Next GroupWe are confident that our skills, combined with Tenerity’s undisputed solidity and commercial capability in the United States and Europe, will boost new opportunities for all parties involved, and professional growth for our team.”

The partnership with Next creates a compelling proposition.” says Michele Conforti, President and Managing Director International at Tenerity. “The combination of Tenerity’s technology platform capabilities, data intelligence, and international experience with Next’s deep knowledge of the Italian market, are the foundations for a successful venture/partnership that will drive commercial growth for both companies.”

As a result of the partnership, Alfredo Martini, Country Head of Tenerity Italy who played a pivotal role in the deal, will take up the new role of International Partnerships, Italy and Emerging markets for Tenerity effective 2022,” added Conforti.