Aprilia RS 660 International Live Première

A double live event, which combined the international press presentation of the new Aprilia RS 660 for the best specialised journalists with the exclusive product preview for selected Italian and EMEA dealers.

The event was designed to give guests a real “experience” of the Aprilia world, which has always stood out for its character and innovation. The sporty and high-performance features of the new bike were put to the test during the Test Rides along the picturesque wooded and hillside paths around Vicenza, managing to replicate on the street the leadership on the motor race circuit of the Noale-based motorcycle manufacturer. The media briefing, held within a high-impact set design, and the dinner were hosted at Villa Angaran delle Stelle, a magnificent example of the neoclassical Venetian style in Mason Vicentino.

Client: Piaggio

Event Typology: B2B

Target: International press and dealers

Participants: 100