Strategy. Ideas. Tools.
We assist customers in planning and developing together the most effective approaches.
We plan targeted, integrated and multi-channel marketing and communications events that can generate added value using innovative language and unconventional tools.
Next Solution is the Next Group Business Unit that plans and manages loyalty, communications and promotional-incentivisation activities aimed at the B2C and B2B channels.
- Reward schemes
- Short collection
- Prize competitions
- Instant Win, Rush & Win
- Category-based or lottery challenges
• Incentive program
It is an innovative technological ecosystem with advanced IT solutions able to support the management of tens of millions users and able to produce the most diverse engagement and loyalty activities.
Use: loyalty program
It is a platform able to activate catalogue award programs rapidly and flexibly. Back-end management to access all programme’s KPI. Attractive and customizable front-end.
Use: trade e incentive
It is a tool to manage complex initiatives involving the selection, widespread customization and bundling of professional products and/or dedicated merchandising.
Use: brand awareness
Digital vouchers with choosing and redemption process easily and intuitively. Within a single electronic voucher, it encloses the most important partners in various products sectors.
Use: fidelity & rewarding program
Target: B2B, B2C
It gives the possibility to chose the prize displayed inside a selection of 4 different options by means of an electronic “fast and easy” tool. One4You is also available in paper version.
Use: trade loader and tactical moves
Shopping voucher to spend within the on-line catalogue with tens of thousands of prizes. Customisable front end. Possibility to accumulate vouchers. Fast deliveries.
Use: activation, retention e short collection.