For the presentation of the new Portofino car, a memorable experience is designed in the Ligurian jewel of the same name. A floating theatre is built on a 25x50m platform, anchored among yachts and motorboats. A theatre with a double reveal: the screen which opens on Portofino, illuminated by a light show, and the new Ferrari which comes onto the framed stage in Portofino itself, totally personalised and staged with Ferrari, from the car park, to the square – set for a diffused gala dinner – up to the jetty.

Client: Ferrari

Event Typology: B2C - B2B

Target: Top customers worldwide

Participants: 1,200